《小街道 大聯盟》地膽推介
BACKSTREET ALLIANCE - THE LOCAL’S GUIDE

為配合一簽多行政策，「小街道 大聯盟」計劃於聖誕節至農曆新年期間，向市民及遊客提供消費折扣優惠，推廣中區旅遊及帶動消費。推廣期內，顧客可憑實體或虛疑優惠卡於指定區域內多家參與商戶享受消費優惠。*

「小街道 大聯盟 地膽優惠」（地膽優惠）由香港中小型企業聯合會主辦，市區重建局擔任場地伙伴，同心網絡（中西區）、灣區新媒體發展總會及青年港漂總會協辦，志華數碼媒體資本集團任多媒體拍攝夥伴。

通過結合社區商店及餐廳的力量，吸引市民和遊客光臨，增加社區人流，探索小區特色或街道故事，並共同創造更具吸引力的旅遊環境。我們希望將這個聯盟推廣模式拓展到十八區不同街道及小區，支持中小企業。

*優惠條款按參與商戶最終提供為準。

To align with the "multiple-entry" [Individual Visit endorsement] policy, the Backstreet Alliance initiative offer discounts to citizens and tourists during the Christmas to Lunar New Year period. This aims to promote tourism in Central and stimulate consumer spending. During the promotion period, customers can use a physical or virtual discount card to enjoy specific offers at selected merchants in the designated area.*

The "Backstreet Alliance - The Local's Guide" is organized by the Hong Kong Small and Medium Enterprises Association, with the Urban Renewal Authority as a venue partner. Co-organizers include the 2Gather, Guandong-Hong-Kong-Macao Greater Bay Area Culture Media Association, and the Youth Expat Association of Hong Kong, while Chiwa Digital Media Capital Group Limited serves as the multimedia production partner.

By combining the strengths of local shops and restaurants, we aim to attract citizens and tourists, increase foot traffic in the community, explore the unique features and stories of local streets, and collaboratively create a more appealing tourism environment. We hope to expand this model to various streets and neighborhoods across all 18 districts to support small and medium enterprises.

*The offers are subject to the final provisions provided by the participating merchants.